LOCAL NYC STUDENT TO RAISE AWARENESS FOR MELANOMA PREVENTION AND DONATE $10,000 WORTH OF CLOTHING TO KIDS AT HARLEM SCHOOL
Sylvie Sherman, a 12-year-old NYC native and member of KIDBOX’s Kids Board of Directors, will be hosting a Melanoma Awareness Day for the students of PS 112 on March 11 at the Jose Celso Barbosa School in East Harlem. She will be using money provided to her by KIDBOX as a part of the brand’s commitment to help their Kids Board members make a local impact in their communities. Sylvie has arranged for Maryellen Maguire-Eisen from the Children’s Melanoma Prevention Foundation to visit the students at East Harlem and lead educational activities related to melanoma prevention.
Maryellen will bring sun-protective Snapper Rock swim shirts for the students of PS 112 and will host fun activities to teach the students about the dangers of melanoma and provide them with important prevention tips. Sylvie will also be distributing $10,000 worth of brand new KIDBOX clothing to 60 pre-K students.
WHEN: Monday, March 11, 2019
9am-2pm EST
WHERE: PS 112, the Jose Celso Barbosa School in East Harlem
535 E 119th St, New York, NY 10035
WHO: Sylvie Sherman was selected to be a part of the KIDBOX Kids Board of Directors by submitting a video explaining how she would change the world through fashion. Sylvie spoke about her passion to educate kids on the importance of wearing sun protective clothing to prevent malignant melanoma, the disease that plagued her grandmother. She was awarded $10,000 in KIDBOX clothing to distribute to kids in need in her community. Sylvie and her sisters, Skylar and Sadie, are also working on a website to teach kids about melanoma and the dangers of sunburn.
Maryellen Maguire-Eisen is the founder of the Children’s Melanoma Prevention Foundation, which educates children and parents about skin cancer prevention and advocates for laws that protect children from developing skin cancer. She started the foundation as a way to give back to the community after her mother, a NYC school teacher, was diagnosed with melanoma by a dermatology resident following a missed diagnosis by two other physicians. She previously worked as an oncology and dermatology nurse for 25 years. She graduated from the City College of New York with a Bachelor’s of Nursing degree in 1977.
VIDEO AND PHOTO OPPORTUNITIES AVAILABLE
MEDIA MUST RSVP TO KIDBOX@DKCNEWS.COM
About the Kids Board of Directors
This elite force of 12 entrepreneurial kids between the ages of 8-14 were chosen for KIDBOX’s Kids Board of Directors by demonstrating leadership and passion for social good. They participated in a board meeting at KIDBOX HQ in New York City where they presented plans for creative community service initiatives in their hometowns with guidance from KIDBOX. The company has provided each member with $10,000 worth of KIDBOX clothing to donate to kids in need as well as extra funding to execute their meaningful community projects.
About KIDBOX
Launched in 2016, KIDBOX creates styled, curated boxes of clothing for kids full of premier brands with substantial savings. KIDBOX was founded with a social mission at its core to donate clothing to one million kids in need. Since then, the mission has evolved into creating moments for parents to start conversations about the importance of giving back and doing good with their children from an early age, priming kids to become kind people. This often happens when families select a charity for donation together. KIDBOX is focused on inspiring kids to do good with the support of KIDBOX’s Kids Board of Directors -- a board of 12 entrepreneurial kids spreading social good in their communities, and national Community Moms and Little Leaders programs. To date, KIDBOX has donated over $12 million in newclothing to children in need.
Pairing proprietary data science and machine learning with a team of expert stylists, KIDBOX creates a fun, easy and engaging shopping experience that starts online and delivers surprise and delight right to the doorstep of each customer, who often makes the opening and exploration of his or her KIDBOX a special event for the whole family. KIDBOX can outfit children from newborn to size 14, featuring over 130 premiere brands, such as Splendid, Jessica Simpson, DKNY, Disney, Reebok, and Quiksilver. In Summer 2018, KIDBOX introduced its exclusive brand lines: KIDBOX Miki B., KIDBOX Kid’s Club and KIDBOX Baby Basics.
KIDBOX is a VC-backed startup, led by Canvas Ventures. It was founded by Haim Dabah, founding board member of Delivering Good, and is led by CEO Miki Racine Berardelli, a member of the National Retail Federation Board of Directors. The company is headquartered in New York, NY. Visit https://www.kidbox.com andhttps://www.lookgooddogood.kidbox.com/ to learn more.
About the Children's Melanoma Prevention Foundation
Established in 2003, the Children’s Melanoma Prevention Foundation (CMPF), located in Norwell, Massachusetts, is a non-profit educational foundation that is dedicated to prevention skin cancer one child at a time through education and advocacy. Trained CMPF educators deliver their signature SunAWARE Curriculum (K-12), free of charge, to children in elementary, middle and high schools locally and nationally in select school districts. The foundation educates healthcare providers nationally and publishes widely on sun protection, skin cancer prevention, early detection, and patient management. SunAWARE resources are available for free download on their website. For more information, visithttp://www.melanomaprevention.org or contact 781-875-1SPF (1773).
